Built for Agencies.
Powered by AI.
Every feature in 2ndClick is designed to help advertising agencies prove ROI, retain clients, and scale their business.
Core
Performance Dashboards
See the full picture of your client's marketing performance in one place.
- Real-time campaign metrics across Google Ads, Meta Ads, LinkedIn Ads, and more
- Spend, clicks, impressions, conversions, CPC, CTR, and ROAS tracking
- Period-over-period comparison with trend analysis
- CSV upload for platforms not yet integrated via API
- Automated daily data sync from all connected platforms
Planning
Budget Planning & Forecasting
Model budgets from two angles and forecast outcomes before spending a dollar.
- Budget-First: Set a total budget and allocate across channels with projected outcomes
- Revenue-First: Set a revenue target and calculate required ad spend
- Actuals vs Plan: Compare real performance against your plan in real time
- What-If Analysis: Simulate budget shifts and see projected impact
- Save unlimited scenarios and plans per client
AI-Powered
Reports & Quarterly Business Reviews
Generate polished, data-driven reports that would take hours — in seconds.
- AI-generated performance reports with channel analysis and strategic insights
- Quarterly Business Reviews with 16+ pages covering every aspect of account performance
- Executive summary, channel deep dives, attribution analysis, funnel trends
- Strategic recommendations with forecasted outcomes for every suggestion
- Export to PDF (landscape) or PPTX for client presentations
Revenue
Multi-Touch Attribution
Stop guessing which channels drive revenue. Know for certain.
- 7 attribution models: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, Full Path
- Automatic deal-to-touchpoint matching via CRM integration
- UTM builder and URL tagging library for consistent campaign tracking
- Self-reported attribution capture ("How did you hear about us?")
- Model comparison to identify over/under-credited channels
SEO & PPC
Keyword Intelligence
Analyze keyword performance across paid and organic search.
- Google Ads keyword metrics: clicks, impressions, CTR, cost, Quality Score
- Search Console organic keywords: position, CTR, impressions
- Branded vs non-branded keyword segmentation
- Platform filtering to compare Google Ads vs organic performance
- Quality Score tracking for ad optimization insights
Emerging
AI Visibility Dashboard
The first tool to track your client's brand presence in AI-generated responses.
- Test queries against AI assistants (ChatGPT, Gemini, Perplexity) to check brand mentions
- Track citation position, sentiment, and competitor mentions
- Monitor AI referral traffic from ChatGPT, Perplexity, Gemini, and Copilot
- Historical tracking to measure AI visibility improvement over time
- Suggested queries based on your client's industry and competitors
Integrations
CRM & Platform Connectors
Connect everything. Sync automatically. No manual exports.
- Google Ads, Google Analytics 4, Google Search Console
- LinkedIn Ads, Meta Ads (Facebook/Instagram)
- HubSpot, Salesforce, Pipedrive, Zoho CRM
- GoHighLevel, Marketo, Microsoft Dynamics (coming soon)
- Daily automated sync via cron — no manual button clicks needed
B2B
ABM Account Intelligence
Run account-based marketing with precision.
- Build and tier target account lists (Tier 1 / 2 / 3)
- Map buying committee stakeholders with role types
- Track account engagement: website visits, form fills, ad interactions
- Pipeline progression tracking: Target to Engaged to MQL to Customer
- ICP fit scoring to prioritize accounts
First-Party Data
Website Tracking & Identity Stitching
Capture every touchpoint automatically with a single line of code.
- Lightweight JavaScript snippet — add one script tag to any website
- Auto-captures pageviews, form submissions, UTM params, and click IDs (GCLID/FBCLID)
- Identity stitching: anonymous visitors become known contacts at form fill
- SPA support for React, Next.js, and other single-page frameworks
- Self-reported attribution detection from "How did you hear about us?" fields
Collaboration
Multi-Client & Team Management
Built for agencies managing multiple clients with multiple team members.
- Unlimited client accounts with per-client data isolation
- Role-based access: Director, Supervisor, Manager, Client (read-only)
- Client portal: give clients direct access to their dashboards without seeing internal tools
- Invite team members with password-based onboarding
- Assign specific team members to specific clients
Automation
Email Notifications & Scheduled Sync
Stay informed without checking dashboards.
- Weekly performance digest emails with KPI summary per client
- QBR ready notifications when reports are generated
- Sync failure alerts when a platform connection breaks
- Daily automated data sync for all connected platforms
- Scheduled cron jobs — set it and forget it